“The hard surface cleaning and care market is in decline, a result of competitive pricing and consumers relying on fewer multipurpose products. In a particularly price-sensitive category brands can look to add value by demonstrating how their products can save consumers time and effort while maintaining crucial efficacy.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Product Usage
Product Purchasing
Important Purchasing Factors
Behaviours and Attitudes towards Hard Surface Cleaning Products
Interest in Product Features for Hard Surface Cleaning Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
29th September 2017
“As ethical brands become more important to consumers, the purchase of noted ethical brands Method and Ecover by SC Johnson is a move in the right direction. There are still barriers to purchase of natural products, but SC Johnson’s previous marketing activity around ingredients could tie in with a more ... 
17th March 2017
“Busier lifestyles and easy-to-use multipurpose cleaning products have reduced the average time that people spend cleaning their home each week. Encouraging consumers to plan cleaning ahead of time, and highlighting the physical and mental benefits of cleaning, could help to create lengthier cleaning sessions and boost usage of added-value specialist ...
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A growing issue of health
