What you need to know
Buying a home is one of the main stimulants to refitting kitchens and confidence in the economy is also fuelling a home improvement trend. The buoyant housing market, combined with a rise in consumer confidence has meant 4.6% growth in consumer spending on kitchens from 2013-14 and a further 4.5% growth expected in 2015. Home owners are trading up, adding built-in appliances and buying added-value fittings to add touches of practicality and luxury to their kitchens. The fashion for open plan living and for using the kitchen as a main hub within the home is also adding to demand for greater styling. Smaller homes are a feature of modern living, especially in cities, and we foresee more demand for kitchens that can work well in a compact space, as well as adaptable fittings that can be folded away when not in use. We expect demand in the market for fitted kitchens to remain buoyant between 2015 and 2020, with a growth of 22% projected.
Products covered in this report
This report monitors the consumer market for kitchen furniture through all channels. Estimates include retail sales to consumers plus trade sales via local traders, including builders and interior design specialists. Market sizes reflect this clarification of the report’s definition.
The report addresses fitted and freestanding kitchen furniture, including:
Storage units such as cupboards, shelving and dressers
Work surfaces
Tables
Chairs and stools.
The kitchen furniture market consists of both single furniture items and complete fitted systems. The latter frequently includes non-furniture items, such as sinks and taps (plumbing supplies), as well as appliances bought as part of a kitchen and installation costs. Nevertheless, these non-furniture items are integral to the price charged for a fitted kitchen, and are covered in this report. Inevitably it is not straightforward to separate out retail and trade sales; the data shown in the report represents Mintel’s best estimates of the consumer market for kitchens. There is also an element of unquantifiable overlap with dining room furniture in the area of tables and chairs.
Excluded
Furniture sold for non-domestic use
Kitchens and constituent parts sold to the building trade for installation in new build homes and redevelopments
Appliances, except those integral to a fitted kitchen
Second-hand furniture.
Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.
Value figures throughout this report are at retail selling prices unless otherwise stated. Market sizes at 2015 prices are calculated using Mintel’s Household Goods deflator.
