“The prospect of imminent cost rises heightens the need for companies to differentiate themselves by means other than price. That many buyers are willing to pay more for farmers’ pay guarantees and for more specific animal welfare details underlines how placing their ethical policies front and centre can pay dividends for companies. Providing transparency on sourcing and production processes should also help to build trust and convey a quality image ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Processed Meat, Poultry and Game
Processed Meat, Poultry and Game Buying Factors
Interest in New Product Concepts in Processed Meat, Poultry and Game
Attitudes towards Processed Meat, Poultry and Game
Perceptions of Selected Types of Processed Meat, Poultry and Game Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Perceptions of Selected Types of Processed Meat, Poultry and Game Products
31st July 2017
“Initiatives such as Princes’ to improve the image of tinned meat/poultry are much needed. Operators need to clearly convey what advantages these products provide to succeed in growing sales. ” 
28th June 2017
“Spoiltpig’s launch of no antibiotics bacon comes as a timely move, offering extra reassurance to consumers while also keeping ahead of impending government regulations.”
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Making ethical claims more tangible could temper buyers’ price focus
