“Aldi and Lidl are continuing to take sales away from the grocery multiples by expanding their store estates and dispelling the perception that low prices means sacrificing on quality. But UK consumers struggle to differentiate between the two and this will need to change as they increasingly find themselves competing with each other.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Where They Shop
What They Spend
What They Buy
How They Shop at Discounters
Attitudes towards Shopping at Discounters
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Key Players
Innovation and Launch Activity
Advertising and Marketing Activity
Space Allocation Summary
Retail Product Mix
Market Share
Brand Research
Aldi Stores Ltd (UK & Ireland)
Lidl (UK)
B&M Retail Ltd
TJ Morris Ltd (Home Bargains)
Poundland Ltd
Poundstretcher
Poundworld Retail Ltd
Wilko Retail Ltd (formerly Wilkinson Hardware Stores Ltd)
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
28th June 2017
"Steinhoff is an unusal mix of discounter and furniture retailing on an international scale. Its long term success depends on it being able to capitalise on its scale and transfer learnings between its national operations." 
30th March 2017
"The non-food discounters are seeing some rationalisation with a small number of key players coming to dominate the sector."
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Discount stores have shifted the perception of value
