“Sugar continues to be an issue in the market and the upcoming sugar tax in 2018 is expected to have an adverse effect on volume sales. 52% of users would cut back or stop drinking sugary sports and energy drinks if the price went up. However, 37% of the users who said that they’d reduce consumption would switch to low/no-sugar versions, offering an ongoing incentive for companies to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast and Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Reasons to Drink Non-Alcoholic Drinks
Usage of Sports and Energy Drinks
Ingredient Enticements
Attitudes towards Sports and Energy Drinks
Effects of the Sugar Tax on Sports and Energy Drinks Users' Behaviour
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Market Drivers
Appendix – Launch Activity and Innovation
29th August 2017
“Lucozade Ribena Suntory’s launch of a fortified water will avoid the impending sugar levy, its added electrolytes boosting its appeal to people with active lifestyles.” 
22nd May 2017
“New Monster Hydro energy drinks are looking to broaden the appeal of the Monster brand. First though the brand will need to convince more people that energy drinks can be a good drinks option not just for an energy hit but also for quenching your thirst.”
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The sugar tax provides a challenge and an opportunity
