“The pet insurance market is currently experiencing strong growth, as more owners choose to take out cover. While Mintel expects this to prevail over the next few years, providers must continue to seek efficiencies, in order to contain costs and remain competitive. They must also find a balance between offering multiple products and cover levels – to appeal to a broad consumer base – and simplifying their propositions, so they are as ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Pet Ownership
Penetration of Pet Insurance
Type of Cover Held
Common Concerns Facing Cat and Dog Owners
Attitudes towards Pet Insurance and Buying Behaviour
Awareness of and Interest in Policy Features and Extra Benefits
Future Buying and Switching Intentions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Competitive Strategies
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
27th April 2017
“Insurers are taking further steps to put the customer at the heart of their strategy, most notably by providing access to improved digital services, helping them to live healthier or safer lives and by delivering superior customer service. 
20th January 2017
“The pet insurance market is growing, but faces a challenge to sustain this growth due to rising prices. Pet activity trackers have the potential to provide insurers with the data they need to price each pet’s cover more fairly, encouraging uptake. Insurers must move fast if they are to make ...
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Target parents with family-friendly policies and attractive packaged solutions
