"By 2021, the Census Bureau estimates that there will be 20.3 million Asians living in the US, or 6% of the US population. This group’s influence far outweighs it size however, making it critical for advertisers of all types to develop strategies for reaching Asian consumers. On average, Asians are more educated and affluent than the population as a whole, giving them more buying power. Further, Asians are ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Asian Americans – By the Numbers
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Asians’ Perceptions of Advertising Types
Media Channels – Strength in Print, Social
What Asians Think are Attributes of the Best Ads
Asians’ Opinions on Advertising
Asians’ Attitudes toward Mobile/Online Ads
Asian Cultural Nuances
Asians’ Attitudes toward Advertising
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Demographics
Appendix – Consumer
21st June 2017
“The clout of Asian American artists could be utilized to connect online with Asian consumer directly where they are often consuming content.”
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A fast-growing audience
