“The online channel is likely to benefit from the craft boom in particular, providing an alternative sales outlet for brands other than venues such as pubs/bars and supermarkets.” This report discusses the following key topics:  Craft looks set to continue to dominate the industry’s headlines Online drinks retailing has marked potential Beer and cider challenge wine as meal accompaniments
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Alcoholic Drinks
Alcoholic Drinks and Social Media
Frequency of Usage
Choice of Alcoholic Drinks for Different Occasions
Spending on Alcoholic Drinks
Alcoholic Drinks and the Online Channel
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Launch Activity and Innovation
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
24th February 2017
“Wetherspoon is to display calorie information for all drinks on its menus and website. This provides help to customers looking to manage their weight through showcasing lower-calorie drinks as well as meals with a lower calorie count.” 
31st July 2016
“British drinks exporters should benefit from the post-vote fall in the value of the pound. At home, we’re not expecting dramatic shifts in behaviour, but domestic brewers and cider makers could benefit.”
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