“The price comparison website industry is in a very healthy position in terms of current use and future opportunities. Future development should continue to focus on increasing the level of convenience provided by sites. Having access to wide-ranging market information has strengthened the consumers’ hand when looking for insurance products, but use is based on the service being efficient and convenient.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Insurance Product Research and Purchase Activity
Preferred Devices for Researching and Purchasing Through Price Comparison Websites
Intended Use of Price Comparison Websites
Price Comparison Website Incentives
Attitudes towards Price Comparison Website Contact
Attitudes towards Price Comparison Websites
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Competitive Strategies
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – CHAID Analysis
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Non-financial incentives have the biggest appeal, but choice would be even better
