“There is strong interest in collaborations between sports nutrition and mainstream brands. Given that the boundaries between the two are becoming increasingly blurred, a proactive move to be part of this trend, rather than fighting it, could be timely.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size
Market Drivers
Attitudes towards Sports Nutrition Products
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Sports Nutrition Products
Perceived Benefits of High-Protein Products
Attitudes towards Protein
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
23rd June 2017
“Usage of protein powder has mainstreamed in recent years as consumers have endeavoured to boost their protein intake for muscle building and weight loss purposes. However, the warning from dieticians that overuse of protein supplements could be detrimental to consumer health suggests that less glamour and more education could be ... 
24th February 2017
"Within the high-protein trend, which continues to gather momentum, plant-based proteins should be the next area for exploration within the UK ready meals market."
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Collaborations between sports nutrition and mainstream brands can be mutually beneficial
