“The sugar tax is likely to have a severe impact on CSD sales in 2018, and as such is the single biggest challenge facing the industry. However, drinkers’ inclinations to switch to low-sugar versions and the strength of consumer demand for action on the sugar issue suggest that companies seen as proactive on this matter stand in good stead of shoring up their reputation among consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Carbonated Soft Drinks
Usage Occasions for Selected Types of Carbonated Soft Drinks
Product Enticements
Attitudes towards Carbonated Soft Drinks
Consumers’ Expected Response to the Sugar Tax
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Advertising and Marketing Activity
28th April 2017
“Mintel’s research suggests that Coca-Cola Life struggled to forge a strong image in comparison to its stablemates and may have ultimately have left drinkers confused. The impending withdrawal of the brand in June 2017 could therefore help to create extra clarity, benefitting the company and consumers alike.” 
21st December 2016
“In its new Honest Tea range, CCE stands in a strong position to capitalise on herbal teas’ health halo and to woo consumers to whom its core CSD products do not appeal.”
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Consumer call for sugar reduction presents companies with a challenge and an opportunity
