What you need to know
The spa, salon and in-store treatment markets enjoyed strong growth post-recession, as adults had the disposable income to explore the fashionable trend toward beauty treatments. However, sales growth stalled in 2014, falling 1.2%, as consumers made the switch to cheaper treatments in pop-up locations, whilst the boom in home-use beauty devices sees consumers performing an increasing number of treatments themselves.
Expanding the market lies in widening the user base and encouraging trial from new potential demographic groups, including young men and women aged 55 and over. Consumer research for this report explores areas of opportunity for the market, such as leveraging the new trend for a holistic approach to health, beauty and wellness, as well as the increasing high-tech treatment offering.
Products covered in this report
This report covers consumers’ usage of and attitudes towards beauty services provided by spas and salons. In addition, usage and attitudes towards beauty pop-ups (outlets available for a limited time) and beauty services offered within traditional retail outlets, such as department stores and drugstores, are also included.
For the purpose of this report, ‘beauty services’ includes but is not limited to the following:
Nail treatments (ie manicures)
Massages
Hair removal/shaping, for face/body
Skin treatments, for face/body (ie masks, exfoliation and body wraps)
Eye treatments, including eyelash extensions and tint
Tanning treatments (ie sunbed, self-tan)
Teeth whitening
Fish pedicures
Non-surgical procedures (ie Botox, fillers, peels)
A market size has been estimated based on average consumer expenditure for the above services only.
Excluded from this report is the cost of running these establishments and providing these services, as well as consumer expenditure on any beauty products purchased at these outlets for use in the home.
This market definition and market size also excludes hair services provided within barber shop and hairdressing establishments, such as cutting, styling, colouring, treatments, extensions and male grooming/shaving, which are covered in Mintel’s In-Salon Hair Services – UK, August 2015 report.
