Canadian grocery shoppers are engaged with the centre of the grocery store, buying pantry staples as well as snacks and drinks. However, the area suffers from a bit of a bad reputation given the adage ‘to stay at the perimeter in order to shop healthier’.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Factors
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
About the Canadian Grocery Shopper
Spotlight on Centre-of-Store: What Consumers Buy
Sentiments toward Centre-of-Store Products
Purchase Locations for Centre-of-Store Products
Enhancing the Centre-of-Store Shopping Experience
Attitude towards Centre-of-Store: Canadians vs Americans
Consumer Segmentation
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
28th June 2017
“Many consumers are already doing some shopping online, but certain channels are more preferred than others for online shopping. Most primary grocery shoppers are interested in online grocery shopping, but many still remain skeptical. Conversely, clothing is a top purchase online and while many men purchase clothing online, more ...
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Need! Don’t need! – Consumers hold dual attitudes towards the centre of the store
