"Social media has profoundly changed how people research and plan trips and how they share travel experiences. It is used at various points during the travel lifecycle, but the extent to which it is used is shaped by different factors."
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
How many people use social media around the world?
How is social media used by travellers throughout the travel lifecycle?
What are the leading global social-media platforms?
How are tourism organisations using social media?
Who are some of the most successful tourism brands on social media?
"Social media has profoundly changed how people research and plan trips and how they share travel experiences. It is used at various points during the travel lifecycle, but the extent to which it is used is shaped by different factors."
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Jessica joined Mintel in 2004 as International Travel and Tourism Editor, responsible for global reports covering a wide range of subjects from cruising to religious tourism, as well as particular regions or countries and the monthly newsletter Travel Industry Monitor. In 2007, Jessica began to work for Mintel on a freelance basis in order to branch out into other editorial and literary arenas. Before Mintel, Jessica was Business Travel Editor for Kogan Page Publishers in Islington. She has travelled extensively and has a BA Honours degree in French.
How many people use social media around the world?
