The activewear sector is thriving in an otherwise soft apparel and footwear market. Although nearly three quarters of Americans are overweight or obese as of 2014, the onset of fitness trackers and other wearables is helping to positively influence change when it comes to health management. This should lead to higher levels of exercise, which in turn should propel the market forward."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Behaviors and Attitudes toward Fitness
Items Purchased
Consumer Segmentation
Reasons for Buying
Reasons for Not Buying
Retail Channels Shopped
Important Attributes
Attitudes toward Activewear
Consumers’ Thoughts on Addressing Obesity
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
29th June 2017
“The fact that major brands are making bold moves such as investing more than ever in marketing (Lululemon) and launching extended sizes (Nike) speaks to how competitive the sector is becoming. These companies are trying to differentiate with these bold strategies intended to earn some press and hopefully, some kudos ... 
24th February 2017
“Activewear is a standout category in an otherwise soft apparel market. The increased acceptance of casualization coupled with Americans’ rising interest in their health bodes well for the activewear market. Due to its popularity, brands are increasingly launching or expanding activewear collections to capitalize on this trend. While growth is ... |
Obesity worsens in an aging society
