Consumer Attitudes Toward FinTech - US - May 2016
Consumer Attitudes Toward FinTech - US - May 2016

FinTech start-ups are fundamentally altering how consumers interact with financial services by delivering these services faster and by factoring in an ever-growing volume and variety of data for assessing the value of potential customers. Traditional finance brands are also leveraging the innovations that have emerged from the FinTech scene. Mobile services currently lead the charge, but there are many more opportunities to explore.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Methods of Interacting with Financial Services
Consumers’ Relationships with Financial Services
Consumers’ Perceptions of How They Spend Money
Usage and Awareness of FinTech Services
Attitudes toward Traditional Financial Services
Attitudes toward Financial Services and Technology

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Changing?
Industry Perspective on User Experience – Synchrony Financial
Industry Perspective on Lending – Envestnet | Yodlee
Industry Perspective on Lending – Akouba
Industry Perspective on Cybersecurity – WallScott Security Solutions and Covenant Security Solutions
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer