“While the recession has been a driving factor for the scratch cooking trend, enjoyment and ingredient control are as important as saving money in prompting people to cook. This should go some way to maintain interest in scratch cooking even as incomes rise. Marketing messages centred on enjoyment provide a means to tap into the emotional aspect of cooking, while addressing concerns surrounding ingredients remains paramount for operators in prepared ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Cooking Responsibilities
Frequency of Cooking Different Types of Meals
Reasons for Cooking
Sources for Recipe and Meal Ideas
Behaviours Relating to Cooking
Attitudes towards Cooking in the Home
CHAID Analysis
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
7th August 2017
“With British parents feeling the pressure to be seen as ‘doing it all’, Birds Eye’s new online campaign featuring ‘real’ parents hopes to establish a deeper emotional connection with the brand’s customers” 
22nd March 2017
“Hellofresh has opened a popup outlet on the London Underground as the recipe-box delivery company looks for ways to offer busy workers more convenient access to scratch cooking while battling competition from an increasing number of scratch-cooking kits launching in grocery stores.”
|
Wanting control of ingredients drives 49% to cook
