"Hispanics consume media content using a variety of devices. They expect advertising to be entertaining, as they prefer ads that are engaging and tell a story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into that context. In any situation, advertisers seem to have a very small window of opportunity to engage Hispanics and make a case ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
General Attitudes toward Advertising
Perceptions of Types of Advertising
What Hispanics Like About Ads
The Impact of Advertising
Hispanics’ Trust in Advertising
The Importance of Relevance
The Importance of Language
The Importance of Cultural Nuances
Attitudes toward Mobile/Online Ads
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
What’s Happening? – What You Need to Know
What’s Happening?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Demographics
Appendix – Consumer
1st October 2017
“Brands aiming to connect with Hispanics online have a very small window of opportunity to stand out and be relevant.” 
31st July 2017
“If communication efforts are not relevant, they are just a marketing expense. Becoming part of the entertainment is one way in which brands targeting Hispanics may be able to stand out.”
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Hispanics see online ads as disruptive
