“The women’s haircare category has struggled to grow in value in recent years, as savvy shopping behaviours see women buying branded products at discount retailers. In addition, women are washing and styling their hair less frequently, which may be driven by concern over damage. Interest in shampoos with different levels of cleansing is high, as well as scalp protecting products, presenting innovation opportunities to the category.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage Trends in Women’s Haircare
Changes in Haircare Habits
Styling Habits
Purchase of Haircare Products
Interest in Haircare Innovations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Brand Research
Brand Communication and Promotion
Launch Activity and Innovation
Market Share
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
28th February 2017
“Head & Shoulders has become the latest brand to incorporate ocean plastic into packaging, with technological advances meaning that using recovered plastic may become more conventional in the future. However, brands can also look to other ways in order to help alleviate the plastic problem, including through education and creating ... 
20th December 2016
“Whilst hair damage can be felt and seen, L’Oréal Japan has developed technology that can convey hair damage using sound. The new technology is designed to enhance the salon experience, whilst enabling consumers to understand more about hair damage.”
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Targeting older women can grow the market
