"RTD (ready-to-drink) alcoholic beverages make up a small share of alcohol sales. Fortunately, declines among prepared spirits-based cocktails and wine coolers may be slowing. The category delivers on convenience, with the highest percentage of participants turning to RTDs over other alcohol types because they don’t require preparation. Addressing consumption barriers, including the lack of customizability and concerns over sugar/calorie/artificial ingredient totals will be necessary to retain interest ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Breakdown
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
RTD Alcoholic Beverage Consumption
RTD Alcoholic Beverage Format
Purchase Location
Perception of RTD Alcoholic Beverages
Reasons for Consumption
Barriers to Consumption
Ideal RTD Alcoholic Beverages
Beverage Classification
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
31st July 2017
“RTD alcoholic beverage flavor go-tos are giving way to more advanced options, with growth seen among flavors such as watermelon, ginger, mango, and familiar cocktail varieties.” 
30th April 2017
“A focus on craft in the category is one means of boosting perception of premium for the RTD alcoholic beverages category, which falls behind other alcohol categories in its perception of quality.”
|
FMBs continue to lead the market, but a slowdown can be seen
