"Driven by the perception of fish and shellfish as healthy alternatives to red meat and poultry, sales of fish and shellfish should grow slowly between 2016-21 to reach $18.3 billion. Millennials, Hispanics, and households with children are most likely to buy, especially fresh. Wild-caught traits appear to be of particular interest, and buoyed by communicating the flavor and nutritional benefits of flash freezing, as well as a typically lower ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market - What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Usage of Fish
Usage of Shellfish
Reasons for Consumption
Purchase of Fish/Shellfish
Purchase Location for Fish and Shellfish
Important Fish Attributes
Important Shellfish Attributes
Increasing Purchase
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Brand Sales of Fish and Shellfish
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
31st July 2017
“Launches in the category capable of leveraging healthier attributes are likely to resonate even more with its base and may well encourage other consumers to try the category’s products.” 
28th March 2017
“Dolphin-safe may have been the industry standard for sustainable canned fish efforts in the past, but retailers appear to be changing the conversation. And consumers likely will come to expect both sustainability and traceability information on-pack.”
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After strong growth, stagnant growth should begin to rebound
