"The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences. Packaged and processed foods continue to fall out of favor, shrinking the opportunity for diet foods but opening up new possibilities for services that can offer people trying to lose weight convenience, time savings, or support."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Demographics of Dieters
Food Choices of Dieters
Nutrition Knowledge
Diet Plan Perceptions
Attributes of Effective Diets
Diet Motivations
Attitudes toward Dieting
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Strengths and Weaknesses
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
18th May 2017
“In recent years, consumers have started to broaden their approach to dieting, adopting healthier habits instead of limiting themselves to a narrow selection of packaged diet food. This may mean eating more fruits and vegetables, avoiding sugar, or limiting their intake of alcoholic.” 
27th January 2017
“Americans have had a hard time shedding excess pounds, but that doesn’t mean they’ve lost hope. Most believe that with a little willpower and the right motivation, they will reach a healthy weight. However, the pace of change is rapid, and diet products and services have to keep up with ...
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Nutrition knowledge isn’t power
