"The console hardware market has not seen growth in total unit sales for several years. However, this represents an evolution of the market – one that places great emphasis on software and services sales. Brands are increasingly challenged to raise the long-term value of their customers. "
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Video Game Console Ownership and Purchase Intent
Desired Improvements to Video Game Consoles
Behaviors during Most Recent Console Purchase
Attitudes toward Console Gaming
Behaviors When Buying New Console Games
Attitudes toward Gaming Consoles
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
1st June 2017
“As VR takes off, it will impact the platforms gamers prefer and purchase. While pole positions in VR and mixed reality headsets are in a constant state of flux as manufacturers improve early efforts at the hardware, Sony’s PS VR stands alone in consoles, and is highly competitive when compared ... 
30th December 2016
“Many video gamers expect a degree of lag when playing online, especially with a poor internet connection; but the last place gamers would expect lag is from their TVs. Input lag from LG’s high dynamic range (HDR) display televisions has prompted a petition against LG from the gaming community. ... |
Previous generation consoles are still the most played
