"The fragrance market in Brazil is growing, especially men’s fragrances, showing an opportunity for brands to explore other formats to appeal to male consumers. Considering consumers in general, some products help maintain frequency of use of the category, such as products that promise long-lasting fragrances, seen as better value for the money, and more affordable fragrances, such as body mists and scented lotions."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market − What You Need to Know
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Issues and Insights
The Consumer – What You Need to Know
Fragrance Usage
Purchasing Channels
Purchasing Behavior
Usage Behavior
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies, Brands, and Innovation – What You Need to Know
Market Share
Who's Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Methodology and Abbreviations
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Multifunctional scented lotions can increase frequency of use
