Brazilian Lifestyles 2016: Adapting to the New Normal - Brazil - June 2016
Brazilian Lifestyles 2016: Adapting to the New Normal - Brazil - June 2016

“As Brazil continues to dive deep into a recession and political upheaval, consumers have had to tighten their budgets, making significant changes to their lifestyles and purchasing habits during the last year. While consumer interest in thrift is high, it also holds opportunities for companies to innovate and adjust to consumers’ new demands.”

– Renata Pompa de Moura, Research Manager

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Brazil Today – What You Need to Know
The Economy
The People

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Consumer Expenditure – What You Need to Know
Expenditure Overview
In-home Food
Eating Out
Non-alcoholic Drinks
Leisure and Entertainment
Household Care
Alcoholic Drinks at Home and On-premise
Alcoholic Drinks On-premise
Transport
Technology and Communications
Personal Finance and Housing
Beauty and Personal Care
OTC and Pharmaceuticals
Home and Garden
Clothing and Accessories
Vacations
Miscellaneous Expenditure

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Current Financial Situation
Lifestyle Changes
Spending Cuts
Interest in Thrift

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology, Abbreviations, and Supporting Information
Appendix – Expenditure Overview
Appendix – In-home Food
Appendix – Foodservice
Appendix – Non-alcoholic Drinks
Appendix – Alcoholic Drinks
Appendix – Beauty and Personal Care
Appendix – OTC and Pharmaceuticals
Appendix – Clothing and Accessories
Appendix – Household Care
Appendix – Technology and Communications
Appendix – Leisure and Entertainment
Appendix – Home and Garden
Appendix – Transport
Appendix – Holidays
Appendix – Personal Finance and Housing
Appendix – Miscellaneous Expenditure