Innovation on the Menu - US - September 2016
Innovation on the Menu - US - September 2016

"Menus are increasingly getting more layered with flavors, ingredients, and preparation methods. Restaurants are facing increased pressure to create a menu that is both comprehensive and digestible for foodies and non-foodies alike."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Dining Out by Restaurant Segment
Foodie Attitudes
Non-Foodie Preferences
Consumer Segmentation – Types of Foodie
International Food Preferences
Menu Appeal
Menu Trial Motivators
The Online Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

MMI Analysis – What’s Trending on the Menu?
Trend – Menu Storytelling
Trend – Health versus Real Food
Trend – Seasonal
Trend – Preparation Techniques
Trend – Regional Cuisine
Trend – International Flavors
Trend – Alternative Proteins and Ingredients
Innovative Restaurant Concepts

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Cluster Analysis
Hispanic Population Data