"Grill ownership is strong and positive sales are expected through 2021. Gas format grills are most popular in full-size units, whereas portable units are most popular in charcoal format. Consumer sentiment toward grills differs by generation, in which younger adults enjoy grilling to socialize while older adults grill to cook. Taste of grilled food is the biggest reason why most grill, which emphasizes the benefit of taste and flavor-centric marketing ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Grill Ownership
Reasons for Purchase Interest
Grilling Behaviors
Why Grill?
Sources of Grilling and Barbecuing Information
Attitudes toward Grilling and Barbecue
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Category Review
What’s Heating Up?
What’s Cooling Off?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer
18th April 2017
“More than half of Americans grilled in the past year, showing significant engagement in this historic pastime. In order to engage more consumers, manufacturers are offering more tools for the perfect grilling experience.” 
22nd November 2016
“Many Americans grill as a means of outdoor recreation or simply for the taste. More grill tools and accessories are entering the market which make grilling and hosting parties easier. This holds especially true for young adults buying their first grill.”
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Strong grill ownership and future growth opportunities
