“Opportunities are ripe for operators to explore healthier formulations, with significant unmet demand for such products. In this context, superfood ingredients –including ancient grains, coconut oil and vegetables – can play an important role, tapping the current focus on ‘positive nutrition’. – Emma Clifford, Senior Food Analyst This report looks at the following areas:  Scope to build on morning consumption through breakfast productsCakes boasting superfoods can capitalise on interest in ‘positive ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Cakes and Cake Bars
Usage Occasions
Factors Deemed Important when Buying a Cake as a Gift
Interest in Innovation in Cakes
Attitudes towards Cakes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
16th December 2016
"Momentum behind continental seasonal treats is gathering in the UK, thanks to the popularity of Christmas markets, “foodie-ism” and exciting, on-trend NPD." 
16th June 2016
"A raft of innovative new cake launches from Premier Foods in 2015 underpinned a strong performance for the company, while also helping to overturn the typically mundane image of the category."
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