Baby Boomers are aged 52-70 and are making the transition from parents to grandparents and from full-time employment to full-time retirement. Although Baby Boomers have entered the second half of their lives, they don’t necessarily feel “old” and want to continue to have exciting, active, and fulfilling lives.
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Baby Boomer Generation by the Numbers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
How Baby Boomers Perceive Themselves and Their Generation
How Baby Boomers View Society
Attitudes toward the Future
Perceptions of Retirement Communities
Baby Boomer Behaviors
Online Purchases
Baby Boomers’ Perceptions of Quality
Baby Boomer Marketing Preferences
How Lottery Winnings Would Be Spent
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working
What’s Not Working
What’s Next
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
28th March 2017
“After growing up in a period of unprecedented economic prosperity, Baby Boomers’ consumption habits may need to be adjusted as they hit or near their retirement years.”
|
Baby Boomers behind on retirement saving
