The $6 billion body care and deodorant market has shown fairly stable growth in recent years. Near universal routine usage of deodorant and body care presents both opportunities and challenges for future growth. Spray formats, natural formulations, and the integration of added benefits have propelled consumer interest in the market. High engagement among women and 18-34-year-olds should continue to underpin the market, while focused outreach to aging Boomers and Hispanics ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Use of Body Care Products
Body Care Benefits
Attitudes toward Body Care
Use of APDO
Attitudes toward APDO
Body Care Routines
Interest in Product Formats
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Body Care and Deodorant
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
19th April 2017
“Sales of APDO (antiperspirant/deodorant) have been strong, due to limited alternatives as well as interest in sprays and natural offerings. Brands are trying to combat perceptions that natural offerings ‘don’t work’ in order to further drive sales.” 
16th November 2016
“AHAVA launched a body cream in a Prickly Pear & Moringa scent, which claims to uplift consumers by easing stress. Such innovations can appeal to younger adults, who are more engaged in both the body care category and in health and wellness.” |
Category engagement decreases with age, especially among men
