Terra joined Mintel in August 2015 as a senior research analyst, specialising in technology and social media. Prior to Mintel, she worked for Nielsen and IPSOS, focusing on consumer research, including consumer U&A, branding, social media, path to purchase, satisfaction studies.  Her area of research covers retailers, real estate, FMCG, electronics and so on. She has a Master Degree in Cognitive and Decision Sciences from University College London.