Over 55 million new and used vehicles were sold in 2015 and many consumers are still eager to buy in the coming year. Yet the landscape is shifting, and the consumer attitudes that led to strong sales over the past five years are unlikely to be repeated. Two main market drivers, pent-up demand/vehicle replacement and desire for fuel efficiency, are less important to consumers in the current market. New ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Future Purchasing Plans
Purchase Reasons
Reasons for not Purchasing
Car Purchase Research
Purchase Responsibility
Type of Vehicle for Next Purchase
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
30th December 2016
“The pickup truck is the work vehicle in America, and pickups are often purchased by business owners. Larger businesses may purchase fleets of pickups, while smaller businesses rely on it as the primary work vehicle. Ford’s recent direct mailing campaign, which can be found in Mintel’s Comperemedia, reaches out to ... 
23rd June 2016
"Rather than base their showrooms in out-of-town sites like most car dealers, Tesla chooses to embed its mini-boutiques in locations where there is a high footfall, typically shopping malls. The premium electric car brand’s newest outlet is 400 sq ft showroom inside a department store in the electric car capital ...
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Car sales continue strength and reach prerecession levels
