Illness is prevalent among children, as 90% of children younger than 12 experienced some type of ailment in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) pediatrics market has continued to grow after a series of product recalls in 2010-13, as parents’ confidence in familiar brands has returned. When it comes to illness, parents ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Ailments Kids Experience
Children’s OTC Medications Purchased
Perceptions of OTC Medication Formats
Interest in Tools to Treat and Diagnose
Attitudes toward Treating Illnesses
Attitudes toward Shopping for Treatments
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of OTC Pediatrics
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
31st July 2017
“In July 2017, Halls Kids launched medications in a lollipop format to relieve coughs, sore throats and supplement vitamin C.” 
30th November 2016
“Wellements launched Probiotic Gripe Water in August 2016, the first product to combine gripe water and probiotics for infants.”
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New parents are purchasing fewer medications than those with parenting experience
