“The convenience of managing quad-play subscriptions in a single bill is not always a big enough decision driver for high-spending consumers (including young consumers, the highest spending), as their mobile usage behaviours probably lead them to favour a mobile provider based on other factors, such as data allowance and deals on a specific phone.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size, Segmentation and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Network Operator and Type of Connection
Contract Length
Connection Cost
Payment Preferences for Additional Services
Incentives to Switch Provider
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Brand Research
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
31st August 2016
“As pressure on prices negatively impacts the outlook of the network providers market, mobile bundles have evolved to include additional services that go well beyond the basic provision of calls, texts and data, with some operators even offering highly flexible solutions to increase a user’s data allowance at no extra ... 
30th June 2016
“Network providers and brands that empower consumers to filter the type of information they are comfortable sharing could be able to offer different levels of personalisation to different consumer segments, thus simultaneously minimising the risk of annoyance or alienation and that of disengagement.”
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How big a threat are quad-play deals?
