“Loyalty is a confusing concept for consumers. There is indecision as to how to best measure loyalty and how it should be rewarded. This causes challenges for providers as it is difficult for them to devise loyalty strategies which will be popular with customers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Loyalty across Different Industries
Switching Activity
Influence of Online Services
Attitudes towards Loyalty and Online Services
Attitudes towards Loyalty in Financial Services
Consumer Understanding of Loyalty
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
25th August 2017
“It is refreshing to hear Aviva’s criticism of the motor insurance market’s failure to reward loyal customers, but most continue to turn down the opportunity to get a better deal.” 
28th April 2017
“Insurers suffer from negative perceptions about how they reward loyalty. The FCA’s new rules to promote transparency and engagement at renewal are designed to increase switching, but also offer providers an opportunity to better educate their customers.” |
Shopping around is a valued activity, but clear and tangible benefits are needed to make consumers switch
