“Of the three core devices, the smartphone is the most versatile when it comes to the number of locations in which it is used. However limitations such as screen size, a lack of signal and high connection costs mean that it is the least versatile when looking at the range of activities that consumers are willing to perform on it.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Background
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Device Usage
Mobile Operating Systems
Smartphone Behaviours
Device Activity
Usage Locations
Attitudes towards Devices
Importance of Devices
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
31st August 2016
“As pressure on prices negatively impacts the outlook of the network providers market, mobile bundles have evolved to include additional services that go well beyond the basic provision of calls, texts and data, with some operators even offering highly flexible solutions to increase a user’s data allowance at no extra ... 
30th June 2016
“The impact of the exclusion of browser-based transactions on the market potential of digital wallets is potentially big, which may help explain Apple’s decision to introduce Apple Pay to the web browser market with the launch of iOS 10 and macOS in autumn 2016.”
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Encouraging more consumers to think 'mobile first'
