“At last retailers are trying to escape from always relying on discounting to generate interest and are shifting their emphasis to home-making and style. This comes at a time when the market has gained momentum, with new energy because of stronger consumer confidence and a pick-up in the housing market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Purchases of Carpets and Floorcoverings by Room
Types of Flooring Purchased in the Last Three Years
Spend On Most Recent Flooring Purchase
Where They Bought Carpets and Floorcoverings
Why They Decided to Buy New Flooring
Attitudes towards Shopping For Carpets and Flooring
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need To Know
Suppliers of Carpets and Floorcoverings
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
26th January 2018
"At the beginning of 2018 Carpetright revealed that its post-Christmas sales in the UK have been poor. In the 11 weeks to 13th January 2018 there was a ‘sharp deterioration’ in UK sales." 
24th August 2017
"Aware of the growing impact of digital in the pre-purchasing behaviour of carpet buyers the UK’s leading floorcoverings retailer Carpetright is prioritising the online experience to drive customers into its shops to complete their purchases as well as to capitalise on the growing number of its customers buying carpets online."
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How can retailers move away from the focus on discounting and create more added value?
