“Packaging concepts which disrupt the norm and offer an alternative to the homogeneity of the mass-market food market resonate with many young consumers. Here, both unique packaging designs and customisation can win favour, lending even large brands a personal feel.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Behaviours Relating to Food Packaging
Attitudes towards Food Packaging and the Environment
Food Packaging Features Deemed Useful
Attitudes towards the Visual Aspects of Food Packaging
Interest in Content Accessed Through QR Codes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Abbreviations and Supporting Information
13th July 2017
“Waitrose has tapped into a growing desire from consumers to make their packaging more sustainable. Supermarkets, in particular, have begun to gain a bad reputation for over-packaging their produce and not doing enough to tackle environmental concerns. Waitrose has been working hard to tackle this image by launching a string ... 
28th February 2017
“Head & Shoulders has become the latest brand to incorporate ocean plastic into packaging, with technological advances meaning that using recovered plastic may become more conventional in the future. However, brands can also look to other ways in order to help alleviate the plastic problem, including through education and creating ...
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Unique designs, designs influenced by the public and customisation present big opportunities for brands
