“Convenience and fast to serve are the most common features in the ready meals category, but in fact ‘taste’ is considered as the most important purchase decision factor. Besides the taste, consumers’ interest in ‘additive-free’ products has grown and the claim is likely to become a new norm in the ready meals category.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Penetration of Different Ready Meals
Consumption Barriers
Attributes Associated with Different Ready Meals
Consumption Occasions
Purchase Factors
General Attitudes towards Ready Meals
Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Segmentation
Appendix – Methodology and Definitions
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How to respond to the competition from food delivery services?
