“There are lucrative opportunities for market players – manufacturers, retailers and service operators – to cater to Chinese consumers’ growing desire for expressing their individualism, collecting new and exciting experiences and creating balance and wellbeing in life. Brands should particularly focus on attracting young and affluent consumers and invest in setting up membership programmes to foster loyal users for long-term success.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Issues and Insights
Meet the Mintropolitans
What Makes Mintropolitans Different?
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Food and Drink Targeting Mintropolitans
Personal Care Products Targeting Mintropolitans
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Economic Indicators of Concern
Influence of Macro-economic Situation on Spending
Membership Card Ownership
Membership Card Usage
Importance of Customer Services
Factors for Trading Up
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
|
Innovative solutions to help Mintropolitans further improve quality of life
