CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“To stand out and attract purchases in China’s saturated mobile phone market, brands need to dedicate themselves to satisfying consumers’ unmet needs, building premium brand perceptions and differentiating brand identities.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Size and Forecast
Market Factors
Market Segmentation
ConsumerConsumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Smartphone Brand Penetration
Satisfaction with Current Smartphone
Key Satisfaction Drivers for Leading Brands
Smartphone Brand Association
Usage Time and Purchasing Cycle of Smartphones
Meet the Mintropolitans
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Methodology and Abbreviations
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