Table of Contents
Introduction
-
- Definition
- Definition of Mintropolitans
- Methodology
- Limitations
- Abbreviations
Executive Summary
-
- Multi-purpose colour cosmetics will support future growth
-
- Figure 1: Best- and worst-case forecast of China retail value sales of colour cosmetics, 2010-20
- Western groups are slowing down while South Korean and domestic brands are booming
-
- Figure 2: Company market share in colour cosmetics, by value, 2014
- Brightening and illuminating are the foundation for Asian beauty
-
- Figure 3: New colour cosmetics products launched between January 2014 -January 2015 in China, South Korean, japan, France and US
- Nearly half of consumers wear colour cosmetics everyday
-
- Figure 4: Consumer colour cosmetics usage, March 2015
- Makeup routine has no regional boundary
- Most consumers spend RMB 100-300 for one single cosmetic product unit
- Spend on facial skincare still bigger than colour cosmetics
- A bright glow remains the top priority for beauty routine
-
- Figure 5: Motivation for using colour cosmetics, March 2015
- Tailor a look for you
-
- Figure 6: Repertoire of motivation for using colour cosmetics, March 2015
- Fashion magazines’ beauty editors are in charge
-
- Figure 7: Media used to learn makeup skills, March 2015
- Integrated media planning
-
- Figure 8: Repertoire of media used to learn colour cosmetics skills, March 2015
- The new beauty standard
-
- Figure 9: Understanding of beauty, March 2015
- What we think
Issues and Insights
-
- Penetration and premiumisation remain vital to unlock future growth
- The facts
- The implications
- Rediscover real beauty against the “new beauty” standard
- The facts
- The implications
- Integrated media planning
- The facts
- The implications
- The Advocators, the Worriers and the Sceptics
- The facts
- The implications
Market Size and Forecast
-
- Market drivers
- Volume growth slowdown for many FMCG brands
- Online shopping continues to boom in China
- Import tariffs change
- Market size and forecast
- Value growth remains strong
-
- Figure 10: China colour cosmetic market, value sales, 2010-14
- Multi-purpose colour cosmetics will support future growth
-
- Figure 11: Best-and worst-case forecast of china retail value sales of colour cosmetics, 2010-20
- Forecast methodology
Market Share
-
- Key points
- Western groups are slowing down while South Korean and domestic brands are booming
-
- Figure 12: Company market share in colour cosmetics, by value, 2012-14
Who’s Innovating?
-
- Key points
- Claim trends overview
- Hero products need to be long-lasting
-
- Figure 13: Top claims of new product launched of colour cosmetics products between January 2014 and January 2015 globally
- Examples of new long-lasting heroes
-
- Figure 14: Laneige Satin Cover Jelly Pact SPF 35 PA++, Q2 2015
- Figure 15: Benefit Roller Lash, Q1 2015
- Figure 16: Benefit They're Real! Push-Up Liner, Q4 2015
- Hero products need fit with multi-tasking lifestyle
- Examples of multi-tasking heroes
-
- Figure 17: Watsons Collagen Adorable Duo Mascara, Q1 2015
- Figure 18: L'Oréal Infaillible Vernis à Ongles (Duo Nail Polish), Q1 2015
- Figure 19: Smashbox L.A. Lights Blendable Lip & Cheek Color, Q2 2015
-
- Figure 20: The Urban Decay Ultimate Ozone Multipurpose Primer Pencil, Q2 2015
- Figure 21: The Bobbi Brown Hot Collection, art stick pencil, Q2 105
-
- Figure 22: Clinique Beyond Perfecting Foundation + Concealer, Q1 2015
- Claim trends comparison over major markets
- Brightening and illuminating are the foundation for Asian beauty
-
- Figure 23: New colour cosmetics products launched between January 2014 and January 2015 in China, South Korea, Japan, France and the US
- Cushion technology goes global
-
- Figure 24: Miracle Cushion Liquid Cushion Compact, Q2 2015
- South Korea continues cushion technology extension
-
- Figure 25: Lirikos Marine Collagen Cushion SPF 50+/PA+++, Q2 2015
- Figure 26: Clio Kill Cover Liquid Founwear Cushion SPF 50+/PA+++, Q1 2015
-
- Figure 27: Banila V-V Cushion SPF 50+ PA+++, Q1 2015
- Figure 28: Jeju:en Snail B.B Cushion, Q2 2015
-
- Figure 29: left to right: Etude House Proof 10 Cushion Lock'n Liner, Cushion Blusher, Q2 2014
- Champion the One-for-all foundation in Japan
-
- Figure 30: Dr.Ci:Labo Perfect-Gel Foundation, Q2 2015
- Figure 31: DHC BB Germanium Dual Powdery Foundation GE SPF 45 PA+++, Q2 2015
-
- Figure 32: &magic CC Cream Base & Cover, Q1 2015
- Creating new visual effects for Asian consumers
-
- Figure 33: Genomer 3D Perfect Foundation SPF 35/PA+++, Q1 2015
-
- Figure 34: Genomer 3D Compact Foundation, Q1 2015
- Figure 35: Son&Park Skin Flash Foundation SPF 30/PA++, Q1 2015
- The 3D polymeric gel in lip gloss
-
- Figure 36: Yves Saint Laurent Rouge Pur Couture Glossy Stain, Q3 2014
- Figure 37: The Hera Sirius collection, Q4 2014
- Figure 38: Hera by Olympia Le-Tan, Q1 2015
- The baking technique in highlighter
-
- Figure 39: Laneige Brush Highlighter, Q2 2015
- Figure 40: Hera Face Designing Highlighter, Q2 2015
-
- Figure 41: Vidivici Sevilla Pink collection Perfect Blending Highlighter, Q2 2015
- The HD facial powder
-
- Figure 42: Chanel loose powder foundation SPF 15, Q1 2015
- Figure 43: Rose de Rose Trio Powder Blush Enlightening All-Over, Q3 2014
-
- Figure 44: Givenchy Powder Me Light Again! Brightening Loose Powder SPF15 PA++, Q2 2014
- “Magic” tools
- The original beautyblender sponge
-
- Figure 45: The beautyblender sponge, Q2 2014
- The LED sensor mirror
-
- Figure 46: Simplehuman sensor mirror
- The eyebrow manicure
-
- Figure 47: Shu Uemura Eyebrow Manicure, Q2 2015
- Figure 48: Shu Uemura Brow, Q2 2015
- The all-in-one kit
-
- Figure 49: Kit Sourcils "Pro" Perfect Eyes & Brows Palette
- The skin test app
Companies and Brands
-
- L’Oréal
- L’Oréal in China
- Recent marketing activities
- Major launches
- Lancôme
-
- Figure 50: Lancôme Miracle Cushion Liquid Cushion Compact SPF 23/PA+, Q1 2015
- Figure 51: Lancôme Grandiôse Smudgeproof Mascara, Q2 2014
- Giorgio Armani
-
- Figure 52: Giorgio Armani Eye Tint, Q1 2015
- YSL Beauté
-
- Figure 53: YSL Beauté Couture Palette (Heartbeats Edition), Q1 2015
- Figure 54: Volupté Shine lip gloss range, Q1 2015
-
- Figure 55: Touche Éclat Radiant Touch Rock Lane edition, Q1 2015
- Shu Uemura
-
- Figure 56: Shu Uemura Eyebrow Manicure, Q1 2015
- Maybelline
-
- Figure 57: Maybelline Master Skinny Gel eyeliner, Q1 2015
- Shiseido
- Shiseido in China
- Recent campaign
- Major launches
- ZA
-
- Figure 58: ZA Vibrant Moist Lipstick for Spring 2015, Q1 2015
- MAQuillAGE
-
- Figure 59: MAQuillAGE Beauty Keep Base UV
- SHISEIDO
-
- Figure 60: Shiseido Lacquer Gloss, Q1 2015
- Figure 61: Shiseido Smart Shield Protecteur Parfait, SS cream, Q3 2014
-
- Figure 62: Aupres Luminous Colour Cosmetics Palette, Q2 2015
- Figure 63: Clé de Peau Beauté perfect lash mascara Q1 2015
- Estée Lauder
- Estée Lauder in China
- Recent campaign
- Major launches
- Clinique
-
- Figure 64: Clinique A Different Nail Enamel for Sensitive Skins, Q2 2015
- Figure 65: Clinique Chubby Stick Sculpting Highlight, Q1 2015
- M.A.C
-
- Figure 66: M.A.C Wash & Dry range, Q2 2015
- Bobbi Brown
-
- Figure 67: Bobbi Brown CC Cream SPF 35/PA+++, Q1 2015
- Figure 68: Bobbi Brown art stick pencil, 2015 Q1
- Estée Lauder
-
- Figure 69: Estée Lauder Re-Nutriv collection colour cosmetics SPF 15 pa +++, Q1 2015
- Figure 70: Estée Lauder Pure Color Envy Sculpting Lipstick, Q1 2015
The Consumer – Profiles
-
- Key points
- Colour cosmetics innovations for women with glasses or contact lenses
-
- Figure 71: Glasses/contact lens profile, March 2015
- Opportunities to market to young students who wear glasses
-
- Figure 72: Consumer hair problem, by demographics, January 2015
-
- Figure 73: Meganecco Volume Mascara, Q3 2013
The Consumer – Colour Cosmetics Usage Behaviour
-
- Key points
- Nearly half of consumers wear colour cosmetics everyday
-
- Figure 74: Consumer colour cosmetics usage, March 2015
-
- Figure 75: The Estée Lauder Re-Nutriv colour cosmetics base, Q1 2015
-
- Figure 76: Clarins Garden Escape Spring Collection, Q1 2015
-
- Figure 77: Yves Saint Laurent Volupté Tint-In-Oil Nourishing Lip, Q1 2015
- Colour cosmetics routine has no regional boundaries
-
- Figure 78: Consumer colour cosmetics usage, by demographics, March 2015
- Flawless complexion remains the key of colour cosmetics routine
-
- Figure 79: Consumer colour cosmetics frequency, March 2015
-
- Figure 80: La Roche-Posay Effaclar BB blur, Q2 2015
- High income earners wear colour cosmetics more frequently
-
- Figure 81: Consumer colour cosmetics frequency, by demographics, March 2015
-
- Figure 82: Consumer colour cosmetics frequency, by demographics, March 2015
-
- Figure 83: SK-II’s Auractivator CC Cream, Q1 2015
The Consumer – Colour Cosmetics Spending Behaviour
-
- Key points
- Most consumers spend RMB 100-300 for single cosmetic product
-
- Figure 84: Consumer colour cosmetics spending, March 2015
- Facial skincare spend is still bigger than colour cosmetics
-
- Figure 85: Spending on facial skincare products, by demographics, March 2015
- Expanding to lower tier cities
The Consumer – Motivation for Using Colour Cosmetics
-
- Key points
- A bright glow remains the top priority for beauty routine
-
- Figure 86: Motivation for using colour cosmetics, March 2015
-
- Figure 87: SK-II Cellumination Aura Essence Kit, Q1 2015
-
- Figure 88: Yves Saint Laurent Forever Light CC Creme Colour Corrector SPF 35/PA++++
- The bigger eye effect
-
- Figure 89: Lancôme Génifique Advanced Youth Activating Concentrate, Q2 2014
-
- Figure 90: Maybelline Big Eyes Love Bag liner, Q1 2015
- The era of the smaller face
- Opportunities in smaller cities
-
- Figure 91: Motivation for using colour cosmetics, by demographics, March 2015
- Tailor a look for you
-
- Figure 92: Repertoire of motivation for using colour cosmetics, March 2015
The Consumer – Consumer Media Usage Behaviour
-
- Key points
- Fashion magazines’ beauty editors are in charge
-
- Figure 93: Media used to learn makeup skills, March 2015
- Sponsoring TV programme
- The era of vloggers
- Encouraging to share
- Playing with heritage
-
- Figure 94: Pechoin Hydrating Double-Showing Brightening Mask, Q2 2105
- Integrated media planning
-
- Figure 95: Repertoire of media used to learn colour cosmetics skill, March 2015
- Target different age groups with their preferred media
-
- Figure 96: Media to learn colour cosmetics skill, by demographics, March 2015
The Consumer – Consumer Attitudes towards Beauty and Colour Cosmetics
-
- Key points
- Factor test
-
- Figure 97: Understanding of beauty, March 2015
- The rise of micro cosmetic surgery
- A westernised look is the new beauty standard
-
- Figure 98: Liu Wen was also the first Asian model hired as a face of Estée Lauder
- Rediscover real beauty against the beauty index rush
- Recognise the heterogeneity between colour cosmetics wearers
-
- Figure 99: Understanding of beauty, March 2015
- The Advocators (38%)
- Who are they?
-
- Figure 100: Target groups, by demographics, March 2015
- Implications
-
- Figure 101: Stila Countless Colour Pigments remind consumers of Monet’s Water Lilies
- The Worriers (30%)
- Who are they?
-
- Figure 102: Target groups, by demographics, March 2015
- Implications
- The Sceptics (32%)
- Who are they?
-
- Figure 103: Target groups, by demographics, March 2015
- Implications
Back to top