What you need to know
The impact of a saturated marketplace and increased competition from scented toiletries has led to flat performance in the $3.7 billion fragrance category. To combat consumer apathy and confusion, industry players can leverage new product development and honed marketing emphasizing value-added benefits/functionality, demographic-specific use, and customization. Delivering unique consumer experiences will be instrumental to encourage greater frequency of use and an increased repertoire of fragrance variety.
Definition
For the purposes of this report, the fragrances market has been defined as follows:
Men’s fragrances – cologne, body spray
Women’s fragrances – perfume, body spray
“Perfume” is used as a general description to include all fine fragrance formats, such as parfum, eau de parfum, and eau de toilette. Body sprays are not traditionally thought of as fine fragrance, but their popularity in the market has led to their inclusion in the market size.
Excluded from this report are:
Deodorants or antiperspirants
Shaving products such as shaving creams, shaving gels, preshave for electric razors
Hair gels or other styling products
Shampoos or conditioners
