The $47 billion fruit market has experienced fairly steady growth since 2010, and Mintel expects much of the same through 2020. Like the vegetables market, fruit’s performance has been bolstered by fresh fruit (with 90% of the market), and hurt by shelf-stable segments. The $1 billion frozen fruit segment may be small but it has maintained rapid growth and generally favorable consumer perception. Buying fruit for snacking purposes is commonplace, but consumers, especially Millennials and parents, are increasingly seeking fruit in convenient formats outside this market’s core segments (bars, snacks, drinks).

This report covers the US market for fruit, which is defined as follows:

• Fresh fruit – includes whole fruit (loose and packaged), and fresh-cut packaged fruit

• Canned/jarred fruit – shelf-stable jarred/canned fruit

• Frozen fruit – bagged/boxed in the freezer section

• Dried fruit – such as apricots, dates, prunes, and raisins.

Unless otherwise noted, the following foods are excluded from the scope of this report:

• Fruit juices, drinks, or smoothies

• Fruit jams, purees, sauces, and spreads

• Fruit snacks (such as fruit rolls, bars, pureed pouches)

• Frozen fruit novelties (even those made with 100% fruit)

• Refrigerated prepared side dishes that include fruit

• Vegetables (which are covered in a similarly presented companion report: Vegetables – US, June 2015).