Table of Contents
Executive Summary
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- Nearly three quarters of teens/tweens use a smartphone
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- Figure 1: Technology used at home, March 2015
- Strangers and inappropriate content are parents’ greatest fears
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- Figure 2: Technology concerns, March 2015
- YouTube use far higher among children
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- Figure 3: Social media websites/apps used, March 2015
- Kids are interested in child-only social networks
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- Figure 4: Social media attitudes, March 2015
- Most using second screen while watching TV
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- Figure 5: Technology behaviour, March 2015
Issues and Insights
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- Responding to technology fears
- The facts
- The implications
- The decline of traditional TV viewing
- The facts
- The implications
The Market – What You Need to Know
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- Teens are watching significantly less live TV than adults
- Sky makes content filtering the default
- Google and Apple respond to the European Commissioner on in-app purchases
- The Government and networks attempt to tackle cyberbullying
Market Drivers
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- Teens/tweens are watching significantly less live TV than adults
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- Figure 6: Minutes spent per day on ‘viewing activities’, by age, November 2014
- Sky makes content filtering the default
- Google and Apple respond to the European Commissioner on in-app purchases
- The Government and networks attempt to tackle cyberbullying
Key Players – What You Need to Know
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- Vine launches child friendly version
- YouTube launches YouTube Kids
- New data-free app, Jott, is on the rise
- TeenSafe app set to get UK launch
- Music streaming service only works when on the move
- Horror series app explores new ways of storytelling
Launch Activity and Innovation
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- Music app gets kids moving
- Major social networks create kid versions
- Data-free app, Jott, is taking off
- Dark Hearts explores storytelling
- TeenSafe app set to get UK launch
The Consumer – What You Need to Know
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- Nearly three quarters of teens/tweens use a smartphone
- Strangers and inappropriate content are parents’ greatest fears
- Most using second screen while watching TV
- YouTube use far higher for children than for adults
- Huge demand for tablets at school
- Kids recognise the long life of posts
Technology Used
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- Nearly three quarters of teens/tweens use a smartphone
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- Figure 7: Technology used at home, March 2015
- Girls are using smartphones earlier than boys
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- Figure 8: Technology used in the home, by gender of child, March 2015
- Device use is impacted by age
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- Figure 9: Technology used in the home, by age of child, March 2015
- Three quarters of teens and tweens have their own tablet
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- Figure 10: Technology ownership, March 2015
Technology Concerns
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- Strangers and inappropriate content are parents’ greatest fears
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- Figure 11: Technology concerns, March 2015
- Concerns over harm to development
- Over a fifth worried about online spending
Activities on Devices
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- Use of mobile devices for instant messaging grows
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- Figure 12: Activities performed on each device, March 2015
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- Figure 13: Use of social media on each device, March 2015
- Tablet most popular personal device for watching TV shows
Technology Behaviour
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- Most using second screen while watching TV
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- Figure 14: Technology behaviour, March 2015
- Older children spend less time watching TV
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- Figure 15: Time spent going on the internet vs watching TV, by age, March 2015
Social Media Usage
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- YouTube use far higher than for adults
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- Figure 16: Social media websites/apps used, March 2015
- Younger tweens using major networks despite restrictions
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- Figure 17: Social media websites/apps, by age of child, March 2015
Social Media Attitudes
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- Kids are interested in child-only social networks
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- Figure 18: Social media attitudes, March 2015
- Kids seen to bully each other more online
- Social media proving to be useful tool for meeting new friends
- Kids recognise the long life of posts
Attitudes towards Technology
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- Huge demand for tablets at school
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- Figure 19: Technology attitudes, March 2015
- Many concerned about who they are meeting
- No clear preference for a book format
- Half believe they have seen inappropriate content
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- Figure 20: Viewing inappropriate content, by social media networks used in last month, March 2015
- Significant value in online promotion
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- Figure 21: Interest in purchasing product seen online, by social media network used in last month, March 2015
Appendix
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- Data sources
- Abbreviations
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