Table of Contents
Executive Summary
-
- Footwear sales grow 6.5% in 2015
-
- Figure 1: UK footwear sales best- and worst-case forecast, 2010-20
- Footwear specialists take 44% share
-
- Figure 2: Distribution of spending on footwear, by type of retailer, 2015 (est)
- Young fashion footwear specialists lead
-
- Figure 3: Leading footwear specialists: Compound annual growth rates in net revenues 2010-13*
- Clarks seen as reliable
-
- Figure 4: Attitudes towards and usage of selected brands, May 2015
- Footwear sector is fragmented
-
- Figure 5: Footwear retailers bought from in last 12 months, online and in-store May 2015
- One in ten women dissatisfied with shoe size options
-
- Figure 6: How satisfied consumers are when shopping for footwear, May 2015
- Women continue to opt for flats, while men choose trainers
-
- Figure 7: Percentage of women who have bought shoes from each shoe category, May 2015
- Using latest designs to drive footwear sales
-
- Figure 8: Most important factors when buying shoes for yourself, May 2015
- Helping female customers with fit
-
- Figure 9: What would improve the shopping experience when buying footwear in-store or online, May 2015
- What we think
Issues and Insights
-
- Which retailers are emerging as the winners of 2015?
- The facts
- The implications
- What are the main opportunities for growth in the footwear market?
- The facts
- The implications
- How can retailers use technology to improve the shopping experience?
- The facts
- The implications
The Market – What You Need to Know
-
- Robust growth
- Footwear spend grows ahead of clothing
- Deflation in the consumer prices of footwear
- Aging population presents an opportunity
- Feet are getting bigger and wider
Market Size and Forecast
-
-
- Figure 10: UK footwear sales at current prices, 2010-20
- Footwear to grow 30% by 2020
-
- Figure 11: UK footwear sales. best- and worst-case forecast, 2010-20
- Market segmentation
-
- Figure 12: UK footwear sales segmented by market value and percentage share, 2015 (est)
- Opportunities for children’s footwear market
-
- Figure 13: UK footwear sales segmented by women, men and children, % share, 2015 (est)
-
Market Drivers
-
- Economic environment
- Women purchase more clothing and footwear than men
-
- Figure 14: Spending habits for clothing, footwear and accessories, by gender, March 2015
- Footwear spend grows ahead of clothing
-
- Figure 15: Consumer spending on clothing and footwear (including VAT), 2010-14
- Consumer prices
-
- Figure 16: Consumer prices index annual % change for footwear, clothing and all items, Sep 2014-May 2015
- Aging population presents an opportunity
-
- Figure 17: Trends in the age structure of the UK population, 2009-19
- Obesity levels have plateaued
-
- Figure 18: Proportion of overweight and obese population, 2005-13
- Feet are getting bigger and wider
- Women suffer more foot problems than men
Key Players – What You Need to Know
-
- Footwear specialists account for 44% of the market
- 17.1% of sales to be made online
- Impressive growth from Hotter Shoes
- Clarks suffers a challenging year
- Sports Direct leads the non-specialists
- 3D printing being used to create tailored footwear
Innovations
-
- 3D printing creates custom-made shoes
- Reducing online returns using 3D scanning
- Wi-Fi and tablets link digital and physical
- Children’s shoes get fashionable
- Schuh’s future-proofed store concept
- Mobile app to drive engagement
- Drone delivery pop-up launch
- Independent retailer taps into the trend for sporty shoes
- Catering for the aging population
- Shoes that feel as good as they look
Leading Specialist Retailers
-
-
- Figure 19: Leading footwear specialists: Compound annual growth rates in net revenues 2010-13*
- Sales
-
- Figure 20: Leading footwear specialists: Revenues, 2010-14
- Stores
-
- Figure 21: Leading footwear specialists: Outlet numbers, 2010-14
- Sales per outlet
-
- Figure 22: Leading footwear specialists: Sales per outlet, 2010-14
- Operating profits and margins
-
- Figure 23: Leading footwear specialists: Operating profits, 2010-14
- Figure 24: Leading footwear specialists: Operating margins, 2010-14
-
Leading Non-specialist Retailers
-
- Leading non-specialists: Financial data
-
- Figure 25: Leading non-specialist retailers: estimated footwear sales (excluding VAT), 2013 and 2014
- The consumer: Shopping at non-specialists
-
- Figure 26: Retailers that consumers have purchased footwear from in the last 12 months, May 2015
- Leading non-specialists: Retail offering
-
- Figure 27: Leading non-specialist retailers: Positioning, offer and brands stocked, July 2015
Channels of Distribution
-
- Footwear specialists take 44% share
-
- Figure 28: Distribution of spending on footwear, by type of retailer, 2015 (est)
-
- Figure 29: Estimated distribution of spending on footwear, by type of retailer, 2014 and 2015
- Specialists lose market share
-
- Figure 30: Estimated share of footwear spending taken by footwear specialists, 2010-15
Market Shares
-
- Non-specialists lead
-
- Figure 31: Top ten retailers of footwear: market shares, 2014
- Figure 32: Top 20 retailers of footwear: market shares, 2012-14
Online
-
- Online to account for 17.1% of footwear sales
-
- Figure 33: Online sales of footwear (including VAT), 2013-16
- Distribution: Pureplays versus multichannel
-
- Figure 34: Estimated distribution of online sales (including VAT), 2014 and 2015 (est)
- Online market leaders
-
- Figure 35: Leading online retailers: estimated net online revenues and online market shares, (excluding VAT), 2014
- The consumer: Where they shop online
-
- Figure 36: Retailers that consumers have purchased footwear from online in the last 12 months, May 2015
Space Allocation Summary
-
- Summary allocation overview
-
- Figure 37: Footwear retailers space allocation estimates, May 2015
- Detailed space allocation estimates
-
- Figure 38: Footwear retailers space allocation estimates, May 2015
- Figure 39: Footwear retailers space allocation estimates, May 2015
Brand Communication and Promotion
-
- Low growth in advertising spend
-
- Figure 40: Recorded above-the-line, online display and direct mail total advertising expenditure on footwear, 2011-14
- Top advertisers
-
- Figure 41: Recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by advertiser, 2011-14
- Media type
-
- Figure 42: Recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by media type, 2011-14
- Figure 43: Recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by media type, 2011-14
- A note on adspend
Brand Research
-
- What you need to know
- Brand map
-
- Figure 44: Attitudes towards and usage of selected brands, May 2015
- Key brand metrics
-
- Figure 45: Key metrics for selected brands, May 2015
- Brand attitudes: Shoe Zone is defined by its low price
-
- Figure 46: Attitudes, by brand, May 2015
- Brand personality: Schuh and Office promote an upbeat brand image
-
- Figure 47: Brand personality – Macro image, May 2015
- Clarks represents a reliable option
-
- Figure 48: Brand personality – Micro image, May 2015
- Brand analysis
- Clarks generates usage through trust and reliability
-
- Figure 49: User profile of Clarks, May 2015
- Schuh has an upbeat and trendy brand image
-
- Figure 50: User profile of Schuh, May 2015
- Office shares similar traits as Schuh, but with a stronger 16-24 bias
-
- Figure 51: User profile of Office, May 2015
- Dune has lower awareness and a weaker brand image than others
-
- Figure 52: User profile of Dune, May 2015
- Russell & Bromley’s image of exclusivity and expense likely to limit usage
-
- Figure 53: User profile of Russell & Bromley, May 2015
- Shoe Zone’s value encourages usage despite certain negative traits
-
- Figure 54: User profile of Shoe Zone, May 2015
The Consumer – What You Need to Know
-
- Fragmented footwear sector
- Low average age of shoe buyer
- One in ten women dissatisfied with shoe size options
- Women continue to opt for flats
- Using latest designs to drive footwear sales
- Helping female customers with fit
- Importance of click-and-collect
Who Shops Where
-
-
- Figure 55: Footwear retailers bought from in last 12 months, online and in-store, May 2015
-
- Figure 56: Leading footwear retailers: Profile of in-store and online shoppers, May 2015
-
- Figure 57: Leading footwear retailers, Number of retailers used, In-store and online, May 2015
-
- Figure 58: Profile of who buys from how many outlets, in-store and online, May 2015
-
Levels of Satisfaction When Shopping for Footwear
-
- One in ten women dissatisfied with shoe size options
-
- Figure 59: How satisfied consumers are when shopping for footwear, May 2015
- Retailers need to monitor customer assistance
-
- Figure 60: Key drivers of overall satisfaction with footwear retailers, May 2015
- Fashion more of a priority when shopping online
-
- Figure 61: Overall satisfaction with footwear retailers – Key driver output, May 2015
- Overall satisfaction high but falls among men
-
- Figure 62: Overall satisfaction with footwear retailers shopped at most often, May 2015
Types of Footwear Purchased
-
- Women continue to opt for flats
-
- Figure 63: Percentage of women who have bought shoes from each shoe category, May 2015
- 25-34s most adventurous shoe shoppers
-
- Figure 64: Repertoire of types of shoes bought by women, by age group, May 2015
- Trainers become most popular male footwear
-
- Figure 65: Percentage of men who have bought shoes from each shoe category, May 2015
Most Important Factors When Buying Shoes
-
- Using latest designs to drive footwear sales
-
- Figure 66: Most important factors when buying shoes for yourself, May 2015
- Men under 44 focus on footwear brands
-
- Figure 67: Most important factors when buying shoes for yourself, by gender, May 2015
- Opportunities provided by older consumers
-
- Figure 68: Most important factors when buying shoes for yourself, by age group, May 2015
What Would Improve the Shopping Experience
-
- Helping female customers with fit
-
- Figure 69: What would improve the shopping experience when buying footwear in-store or online, May 2015
- Young women keen on knowledgeable staff and style advice
- Importance of click-and-collect
-
- Figure 70: What would improve the shopping experience when buying footwear in-store or online, by gender, May 2015
- Using new store design and innovation to stand out
C&J Clark Group
-
- What we think
- Innovative in-store technology enhancing the customer experience
- Brand-building store concept
- More fashion-focused footwear
- Targeting overseas consumers with an eye for stylish British footwear
- Company background
- Company performance
-
- Figure 71: C&J Clark Group: Group financial performance, 2010/11-2014/15
-
- Figure 72: C&J Clark Group: Outlet data, 2010/11-2014/15
- Retail offering
Dune London
-
- What we think
- New stores delivering double-digit sales growth
- E-commerce sales benefiting from multichannel strategy
- Lifestyle brand evolution
- Appealing to American shoppers’ appetite for affordable upmarket European footwear brands
- Catering to local demand
- Company background
- Company performance
-
- Figure 73: Dune Group: Group financial performance, 2010/11-2014/15
- Ramping up overseas expansion
-
- Figure 74: Dune Group: Estimated outlet data, 2010/11-2014/15
- Retail offering
Kurt Geiger
-
- What we think
- Possible sale of the business
- Kid’s footwear
- Celebrity brand boost
- Fashion accessories booming
- Online sales success
- Company background
- Company performance
-
- Figure 75: Kurt Geiger Ltd: Group financial performance, 2010-14
-
- Figure 76: Kurt Geiger Ltd: Outlet data, 2010-14
- Retail offering
Macintosh Retail Group (Brantano and A. Jones)
-
- What we think
- UK businesses to be sold off
- Brantano rolling out concessions
- Company background
- Company performance
- Brantano
-
- Figure 77: Brantano (UK): Financial performance, 2010-14
-
- Figure 78: Brantano (UK) Outlet data, 2010-14
- Jones Bootmaker
-
- Figure 79: A Jones & Sons PLC: Financial performance, 2010-14
-
- Figure 80: A Jones & Sons PLC: Financial performance, 2010-14
- Retail offering
- Brantano
- Jones Bootmaker
Office Holdings
-
- What we think
- Owner considering potential £300m float of Office
- Four distinct go-to specialist destinations
- Click-and-collect
- Multichannel offering to support German expansion
- Tapping into augmented reality to drive brand engagement
- Company background
- Company performance
-
- Figure 81: Office Holdings Ltd: Group financial performance, 2010/11-2014/15
-
- Figure 82: Office Holdings Ltd: Outlet data, 2010/11-2014/15
- Retail offering
Schuh
-
- What we think
- Giving the customer control
- International expansion
- Company background
- Company performance
-
- Figure 83: Schuh Ltd: Group financial performance, 2010/11-2014/15
-
- Figure 84: Schuh Ltd: Outlet data, 2010/11-2014/15
- Retail offering
Shoe Zone Group
-
- What we think
- Product range development focused
- Online growing well
- Store portfolio management
- International plans
- Company background
- Company performance
-
- Figure 85: Shoe Zone Group Ltd: Group financial performance, 2009/10-2013/14
-
- Figure 86: Shoe Zone Group Ltd: Outlet data, 2009/10-2013/14
- Retail offering
Data Sources and Abbreviations
-
- Data sources
- Fan chart forecast
- Abbreviations
Back to top