What you need to know
Strong growth continues within the sector, which is expected to be worth £1.44 billion in 2015; a rise of 8% on 2014. Sales of prestige products continue to fare well, boosting the overall market, though the prevalence of budget brands has also helped encourage experimentation and increase product repertoires.
Despite an ageing population, product usage drops off amongst the over-55s, with formulations and shades less likely to compliment mature skin. Older women also feel largely under-represented in advertising, whilst younger women would most welcome the use of strong role models as brand ambassadors.
Products covered in this report
The UK retail make-up of the face colour cosmetics market is defined as all colour cosmetics for women. This represents three categories:
Face make-up: foundation, blushers, illuminators, face-bronzing lotions, creams and powders, loose and pressed powders, and mineral powders. Although BB and CC creams can incorporate brands not necessarily solely confined to face make-up, a market estimate is included and treated as part of this market. Usage of BB and CC creams is also considered in the consumer research sections of this report.
Eye make-up: eye shadows, eyeliners, eyebrow pencils, kohl and mascara, mineral powders.
Lip make-up: lipstick, lip glosses, lip pencils, lip plumpers, pots and palettes.
Within this report, the total market will be referred to as the colour cosmetics market, and each segment will be referred to separately.
