Vitamins and Mineral - US - January 2003
Vitamins and Mineral - US - January 2003

Mintel's incisive investigation into the vitamins and minerals marketplace will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will also spotlight market size and segmentation, as well as some of the key players within the industry. This report will also provide insight into health and trends, spotlighting how certain types of vitamins and minerals have gained popularity in recent years

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: New Product Briefs

Other

Contents
Introduction and Abbreviations
Market Segementation
Supply Structure
Future