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Digital Trends - Hispanics - US - July 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Digital Trends - Hispanics - US - July 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Expenditures on Select Electronic Equipment
Market Perspective
Market Factors

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Digital Trends - Hispanics - US - July 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Technology Products Overview
Television Ownership
Television Behaviors and Attitudes
Physical and Digital Playback
Gaming Consoles
PCs and Tablets
Mobile Phones
Other Portable Electronics Hardware
Internet Usage
Online Activities
Attitudes toward Technology and Electronics

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Digital Trends - Hispanics - US - July 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Digital Trends - Hispanics - US - July 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Search

What you need to know

Hispanics embrace the internet as it allows them to consume the content they want when they want, and stay connected with friends and family. As a result, they are equipping their households with consumer electronics (CE) staples such as laptops, tablets, and smartphones. However, as they become bicultural, Hispanics are adopting an even greater array of digital devices.

Most CE categories are fragmented and few brands stand out for ownership among Hispanics. In most categories, Hispanics represent an important growth opportunity which can materialize by clearly communicating features that Hispanics, whom are a value-oriented group, deem to be the most important.

Definition

The report details ownership of CE products and online behavior among the US Hispanic adult population.

This report covers physical CE products that do not require professional installation which include:

  • Tablets

  • Computers

  • Cell phones

  • Televisions

  • Cameras

  • Portable and digital media players

  • Surround sound systems

  • Blu-ray/DVD players

  • Gaming consoles.

This definition excludes automotive electronics and home security systems.

The report is a companion to Mintel’s Digital Trends – Asians, US July 2015 and Digital Trends – Black Consumers – US, July 2015 and builds on Digital Trends Fall – US, September 2014, Digital Trends Spring – US, March 2014 and Digital Trends Fall – US, September 2013.

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