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Headphones - UK - July 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Headphones - UK - July 2015
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size
Market Drivers

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Headphones - UK - July 2015
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Headphones Models
Brand of Headphones
Frequency of Use
Occasions of Use
Attitudes towards Headphones
Purchase Intentions
Important Features When Buying New Headphones

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Headphones - UK - July 2015
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Brand Research
Brand Communication and Promotion
Launch Activity and Innovation

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Headphones - UK - July 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Search

What you need to know

Fashion-driven young music listeners have shifted the competition in the headphones market from the pure audio quality ground to a balanced mix of sound and stylish design.

As headphones have become a true fashion accessory that users want to match to their personal style, in-store interactive product displays and individual product personalisation are likely to be the greatest drivers of market growth.

Covered in this report

This report covers the UK consumer market for headphones, the type which you might use to listen to music, radio, audiobooks, podcasts or other audio files.

The report looks at a range of different forms, including in-ear, on/over-ear and ear-hook/clip on headphones.

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